Flagship project
ESB Games
A connected gaming and creation ecosystem spanning discovery, community, creator tooling, family controls and internal operations.
Overview
What I built
ESB Games is a multi-product platform project designed around discovering experiences, building communities and giving creators tools to make and publish their work.
Designed a connected multi-product platform architecture
Built account, discovery, social and creator-facing product flows
Created internal operations, support and moderation systems
Developed family and safety-focused account tooling
Challenge
Make the complexity understandable.
Turn a broad game-platform idea into a coherent ecosystem where consumer, creator, safety and operational products feel like parts of one system.
Approach
Design the system, then the screen.
Define the product architecture first, keep shared systems consistent across products, and build each surface around a clear job: play, create, manage, support or protect.
Outcome
A foundation that can keep evolving.
A functioning ecosystem of connected prototypes and production-oriented web products with a shared technical and visual foundation.